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Investor Marketing: Lock In Your Upside Script

       

A recent study that shows about 6% of people are taking advantage of eviction moratorium laws. In other words, they're not paying their rent and they're just staying in place. In those cases where the tenant is unable or unwilling to make their rental payment, it can become a burden on the people that own these investment properties.

Why? Because they have to continue to make their own mortgage payments.

As a real estate professional we should reach out to investors as a resource. How? Try using the "Lock In Your Upside" script:

"My name is (your name) with (your company name). I am calling about an investment property at (address of units) did I reach (owner name). Great! Quick question - how did you do with rent collection last month? You know, the biggest challenge that I'm hearing from rental owners in the market when I'm talking to them is that they're having a challenge with the eviction moratorium. The reason for my call is that we have still...

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Stock Market Crashing? 7 Reasons Why Real Estate is a Safe, Stable, and Secure Investment

 

When the stock market is in turmoil it's a good time to connect with clients and remind them why buying residential rental real estate is such a safe, stable, and secure investment.

Here are 7 Reasons Why Real Estate is a Great Investment: 

1) Appreciation - The market has returned to a healthy, stable, and predictable 4-5% appreciation. Rental properties go up in value as rental prices rise.  With high demand and low vacancy rents have been rising steadily for several years. In addition the job market and the maturing millennial generation are creating thousands of new households each month. 

2) Depreciation - The IRS allow rental owners to "write down" a portion of the value of their rental investment over a period of time. This allow rental owners to offset some of their annual gains which can increase their ability to shelter income. Always refer your clients to a qualified CPA for guidance. 

3) Sweat Equity - When rental owners make improvements to their...

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