I've got a question for you as an office leader or team leader:

Do you have a recruiting website?

Most of the people I coach—office leaders and team leaders across the country—don’t. It's just not something they've thought about.

But having a recruiting website is important.

When someone starts to consider joining your company, they’ll do a little Google search. They’ll check out your website. They’ll look to see if it looks professional, if it feels like a good fit, and if it reflects who they are.

Now, if you also have a recruiting website—or at least a dedicated recruiting page—they can dive into the value your company offers without needing to talk to you just yet.

That’s powerful. A lot of agents are nervous about making that first contact. They don’t want to jump on a call right away. You can make it easier by creating a recruiting page on your website—or even a separate website entirely—dedicated to recruiting.

The most important part of that page?

Outlining your entire ...