Almost all of us are going to get multiple offers on at least one of our listings this year, probably several of them.

So what are you going to do to market the fact that you brought your sellers multiple offers?

One way you can do this is by modeling my friend Bill up in the Portland, Oregon market.

He received 13 offers on one of his listings! So what he did is he took a picture with him and his seller reviewing all those offers on the table. All 13 offers were spread across the table and labeled. And he took it at an angle where so you couldn't actually read the offers. You could just see them all laid out there with the seller smiling in the background.

And then he put a statement on social media and said:

"Hey, I got great news:

My seller came to me to market this property. Zillow said the home was worth $429k. We listed it at $459k and now we have an accepted offer well above $500,000 for this home."

What is this post doing?

It's showing off that your marketing ...

If you're looking for a story to post to social media today, here's a great one for you.

A study was recently done about homeowners and how likely they are now to list their home based on the vaccine being available.

So here's the study and what it shares:

It shares that 70% of homeowners say they'd be completely comfortable moving to a new home with widespread COVID-19 vaccine distribution. In other words, they're ready to leave and go into another house because the vaccine is available. That's 7 out of 10 homeowners compared to only 52% who currently feel that way.

Now, we're only at 52% today. But as the vaccine becomes more prevalent and widespread, which we expect them in the next couple of months, that number is going to move to 70%.

It's going to unlock a ton of sellers into the marketplace.

That represents 14 million homeowners who now feel comfortable moving after widespread vaccination. This is a massive opportunity for you.

Now let's go deeper:

Nearly 4 in...

What do you say to a buyer who thinks we're in a housing bubble?

The response to this is really important and you might want to speak about this just on social media. It's a great social media post to talk about because it's on people's minds. They're a little bit fearful of going into the market and paying too much, getting trapped, or thinking it's like 2009 again.

So here's your response (and it could be a video response or post response) where you say:

"Hey, several buyers have asked me recently, is this a good time to buy? Or should they wait until prices fall? What they're really asking me is, are we in a housing bubble? Right? And the answer is no.

In fact, we have several solid economic indicators that show us that we're not even close to a bubble. And we're actually in an incredibly healthy real estate market and home prices are likely to rise going forward for the next several months.

Here's a couple of reasons why:

1. The number of homes in the market.

We ...

Do you use a Social Media Blitz every single time you take a listing?

If your answer is no, you're missing a huge opportunity to create energy and excitement around your listings to capture more buyers and sellers and potentially add more closings and referrals.

Here are six posts you should do for every listing you get:

1. The Coming Soon Post

First thing you do when you take a listing is you record a raw, no edit walkthrough video of the house. This could be an Instagram story, a Facebook story, or both. This shows people you're actually taking listings and that there's a new listing in your market.

Now, in some markets, you may have to adhere to your MLS rules before you start marketing the property — it's usually between 24-72 hours in most markets. But in some markets, you can't do it at all. Hopefully, you can do that quick, raw, no edit video where you're doing the quick walkthrough in your market.

2. Launch it into your social media when it goes live in the MLS.