Brokerages, Do This Every Quarter & You’ll Never Struggle to Retain or Recruit Top Agents

Hey brokers, team leaders, I’ve got a question for you: when was your last wow moment when it comes to marketing for your firm?

When did you roll out a piece of digital marketing — maybe a new sign design, new branding, new flyers, something fresh and exciting technologically? Maybe it’s a new website or a new social media skin. Something that wowed your agents.

If the answer is you can’t remember, or it was sometime last year, I’m going to suggest that you commit to doing this once a quarter.

Once a quarter, you should be rolling out a wow moment for your agents where they’re like, “Whoa, that is cool. That is really exciting.”

This keeps your company fresh. It keeps it exciting. It gives you a retention tool, and it gives you a recruiting tool at the same time.

Then the question becomes: what is it?

We’ve got to go in search of it. We’ve got to look for people outside of our company, ideas, strategies, marketing pieces, branding pieces outside the company, and be in tune and say, “Hey, there’s an idea. There’s a strategy. There’s something I want to implement and start to roll out.”

Also, this doesn’t have to cost a lot of money.

I’ll give you an example: a marketing piece, a digital marketing piece that you have a graphic designer build, or maybe one of your staff members builds. It’s not that much money. Maybe it’s $100 or $200 to build a brand-new presentation, a folder, or a brand-new social media skin.

Those are not expensive, but they’re powerful in that they give everybody a wow moment.

I’ll give you another example: A couple years ago, we built out some riders that go on signs. We call them a photo rider. You’ve seen them before, where people can put multiple photos on a sign rider hanging from the signs.

So when people drive by, they can stop, look, and see interior pictures of the home. Kind of an interesting concept, right?

Then we did Perma Flyers. You’ve seen Perma Flyers too. This is a flyer attached to the sign. People can scan a digital QR code and see a video tour or more pictures of the home.

It’s like a giant flyer, but it’s plastic and stays on the sign. People don’t pull flyers out — they just scan the QR code.

Those are wow moments, guys.

You need to have some wow moments for recruiting and retention that you’re rolling out consistently.

You want more ideas like this? Ways to grow your company, help you recruit more effectively, help you retain your current agent body, and overall grow a profit?

I’d love to set up a discovery call for you so we can talk about what you want to do in the next 12 months with your company and the vision you have for it.

=> Book a time that fits your schedule here

I’d love to have that conversation soon. Sign up today.

Have a great day, and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.