Hey brokers, team leaders, I’ve got a question for you: when was your last wow moment when it comes to marketing for your firm?

When did you roll out a piece of digital marketing — maybe a new sign design, new branding, new flyers, something fresh and exciting technologically? Maybe it’s a new website or a new social media skin. Something that wowed your agents.

If the answer is you can’t remember, or it was sometime last year, I’m going to suggest that you commit to doing this once a quarter.

Once a quarter, you should be rolling out a wow moment for your agents where they’re like, “Whoa, that is cool. That is really exciting.”

This keeps your company fresh. It keeps it exciting. It gives you a retention tool, and it gives you a recruiting tool at the same time.

Then the question becomes: what is it?

We’ve got to go in search of it. We’ve got to look for people outside of our company, ideas, strategies, marketing pieces, branding pieces outside the company, and be in tune and sa...