Brokers, owners, team leaders, office leaders, I’m going to give you a little tip for your next office meeting.

So sometimes we start office meetings… I’m going to give you one really good way to make these meetings come alive, and I’m going to give you a second good way to really make them come alive.

One is to have the “Genesis Conversation.” What is that?

Well, when you’re doing your “haves and wants,” people are talking about new listings, sales, closings, and so forth. I want you to follow that up and say, “Hey, tell me, where did that listing come from? What was the genesis point where the lead came from, in other words?”

And people say, “Well, it came from my sphere of influence,” or “It was an open house,” or “It was a sign call,” or “It was an internet lead.”

Great. And then you move on to the next person: where was the genesis point for you?

And everybody in the office is going to now really get tuned into where all the leads are flowing from.

80% of the time it’s gene...

Hey guys, if you are a brokerage owner, I’m going to challenge you to do something which I think would be very valuable for you, and that would be to create a value map of your company focused on the three T’s:

Training, Technology, and Tools.

If you’re going to take out a white sheet of paper, write down every piece of training you offer as a company, every piece of technology you offer as a company, every tool that you offer as a company. Write it down on one sheet.

Maybe it’ll take a couple of sheets.

Then take that list, put it in Canva, and have it create a nice checklist for you.

Bring it to your next office meeting and say this:

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“Hey guys, I created what I call a value map of the company, just showing off all the tools, technology, and training we’ve got.

“I just wanted to have everybody check it out and see if there’s something maybe you haven’t taken advantage of, that maybe you want to plug into in the next 12 months to help you create more transactions.

In fact, I’...