Hey guys, if you are a brokerage owner, I’m going to challenge you to do something which I think would be very valuable for you, and that would be to create a value map of your company focused on the three T’s:

Training, Technology, and Tools.

If you’re going to take out a white sheet of paper, write down every piece of training you offer as a company, every piece of technology you offer as a company, every tool that you offer as a company. Write it down on one sheet.

Maybe it’ll take a couple of sheets.

Then take that list, put it in Canva, and have it create a nice checklist for you.

Bring it to your next office meeting and say this:

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“Hey guys, I created what I call a value map of the company, just showing off all the tools, technology, and training we’ve got.

“I just wanted to have everybody check it out and see if there’s something maybe you haven’t taken advantage of, that maybe you want to plug into in the next 12 months to help you create more transactions.

In fact, I’...

As a brokerage owner and team leader, I have a question for you: when’s the last time you fired someone?

That’s a big one, isn’t it? Have you ever actually fired someone, or do they just leave on their own? A lot of brokerage owners and team leaders don’t have the strength to say, “This person isn’t working here anymore.” But avoiding that creates roadblocks for recruiting.

Sometimes one agent creates what I call the “bad apple syndrome.” They’re so difficult—dramatic, gossipy, toxic—that potential recruits won’t join your company because they don’t want to work with them.

Think about your roster right now. Maybe everyone is fantastic. But maybe not. Maybe you’ve got someone with barnacles—someone others don’t want to work with.

And here’s another question: how many people on your roster haven’t closed a deal in the last year? You might have five, six, eight, even ten agents producing nothing. Why are they still on your roster? They’re dragging down your company’s production number...