If you're looking for a story to post to social media today, here's a great one for you.

A study was recently done about homeowners and how likely they are now to list their home based on the vaccine being available.

So here's the study and what it shares:

It shares that 70% of homeowners say they'd be completely comfortable moving to a new home with widespread COVID-19 vaccine distribution. In other words, they're ready to leave and go into another house because the vaccine is available. That's 7 out of 10 homeowners compared to only 52% who currently feel that way.

Now, we're only at 52% today. But as the vaccine becomes more prevalent and widespread, which we expect them in the next couple of months, that number is going to move to 70%.

It's going to unlock a ton of sellers into the marketplace.

That represents 14 million homeowners who now feel comfortable moving after widespread vaccination. This is a massive opportunity for you.

Now let's go deeper:

Nearly 4 in...

One question we always receive as REALTORS is - What's going to happen next? What's the crystal ball for where prices are going over the next 12 months? 

According to the NAR, Zelman, Realtor.com, Freddie Mac, CoreLogic, Fannie Mae and the Mortgage Bankers Association, the average of all those top industry insiders and economists within those groups, their prediction for the next 12 months is that we're going to see appreciation at 3.9%. You might think that sounds low. After all we just went through a year where we had double digit appreciation and in many markets we saw appreciation as high as 15-16% . Why would this group of economists predict such a low number when most of us would reasonably expect it to be double digits or high single digits (at the very least).  

The reason is I think those economists know something - When you have a low supply and high demand, what happens? Prices go up. When supply increases, it puts pressure on pricing because buyers have more to...

What is your marketing sequence for a new listing during Covid-19?

Watch this quick video for some ideas on how to create urgency and multiple offer opportunities using virtual open houses and batched showings.

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• Are sellers reducing prices - if so by how much?
• Are buyers and sellers still willing to stay in/on the market? 
• What tools are REALTORS using during the crisis?
• What do buyers expect from sellers on pricing? 

• https://www.whatsapp.com/
• https://zoom.us/
• https://www.messenger.com/
• https://duo.google.com/about/

Now is the time to embrace video as a part of your process and help your clients continue on their real estate journey.