Your Buyers Think They Can’t Buy A Home (But They’re Wrong!)

Did you know that the average buyer in the market right now believes that 20% down is mandatory?

In fact, when you talk to buyers, 80% of them believe that you need 20% down.

The reality is that most buyers are putting, on average right now, about 10% down. And of course, we know as REALTORS there are lots of programs where buyers can put way less than that.

You’ve got FHA at 3.5% down. Via USDA, buyers can get 0% down depending on your market. And of course, you’ve got to be a veteran in some cases for VA programs.

But there are also a lot of down payment assistance programs across the country.

In every state, every county, every city, there are down payment assistance programs, and most buyers are completely unaware that these are available.

80% of buyers will qualify for some kind of down payment assistance, yet a very small percentage take advantage of it.

Here’s one quick tip for you that can really help you reach a lot of buyers in your market and give them a great resource and tool:

Go to your favorite AI tool, whether it’s ChatGPT, Gemini, or Claude, and input this prompt:

“Give me a list of every single first-time homebuyer down payment assistance program, with websites attached and a brief paragraph explaining each one.”

What you’re going to get is a laundry list.

Now you can put that into Canva and build out a nice flyer, then offer that up to your buyers or use it as a social media post.

Watch what happens, because people will be really excited to get that list from you.

Really powerful, yet simple idea you guys can all implement today to reach buyers in your market.

Hope this helps you.

Now, if you want more ideas like this, check out the Path Performance Coaching and get your first month for only $1.

We have tons and tons — literally hundreds — of lead generation strategies, plus marketing assets, social media assets, and live coaching every single week.

Join here: https://www.erealestatecoach2.com/agent-coaching-2024

Hope to see you over there soon.

Have a great day, and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

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