Brokerage Owners: If Your Value Proposition Is Commission, You've Already Lost

Hey, brokerage owners & team leaders. Quick question:

What's the number one reason why somebody will join your firm as opposed to all the other firms in the marketplace?

If your first inclination is to say, "It's because we have the best commission plan," you've already lost.

If your whole strategy is based on what you're offering in terms of commissions to agents, you're going to lose because somebody is going to come in right behind you and offer an even lower commission split.

So commission-split warfare is a straight path to going absolutely broke.

This business is not about what agents really want.

If you look at the marketplace landscape in your market right now, I guarantee you the number one offices are not the cheapest offices.

You know who the number one offices are?

It's those offices that are showing agents a path to a higher transaction count (and this is the biggest thing you should focus on).

They're giving them a way to increase the number of transactions they're closing. Now, whether those agents take advantage of it or not, that's a whole other question mark, a whole other conversation.

But they're showing them, "Hey, here's the tools, the strategies, the techniques, the training, and the support systems that we have in place to help you grow transaction count."

This is what we call hard value when it comes to recruiting.

And until you figure this out, until you master this area of your business—what we call your value proposition—you're going to struggle as a recruiter.

You've got to get this dialed in.

What's the reason somebody should come to work for you?

The good thing you have available to you, whether you realize it or not, is that I can help you with this.

I have a coaching program designed for brokerage owners just like you to help you flesh out and really get a hold of what your value proposition is in the marketplace and get you focused on recruiting the best people in the market, which are experienced agents.

I'd love to have that conversation with you.

=> Sign up for a discovery call with me personally here

Thirty minutes is all we need.

We'll talk about what's going on with your business, what you'd like to do with your business over the next year or two years, and see how much you'd like to grow it.

Would love to have that conversation soon.

Hop on a discovery call by clicking the link above and signing up there.

Have a great day and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.