Hey, brokerage owners & team leaders. Quick question:

What's the number one reason why somebody will join your firm as opposed to all the other firms in the marketplace?

If your first inclination is to say, "It's because we have the best commission plan," you've already lost.

If your whole strategy is based on what you're offering in terms of commissions to agents, you're going to lose because somebody is going to come in right behind you and offer an even lower commission split.

So commission-split warfare is a straight path to going absolutely broke.

This business is not about what agents really want.

If you look at the marketplace landscape in your market right now, I guarantee you the number one offices are not the cheapest offices.

You know who the number one offices are?

It's those offices that are showing agents a path to a higher transaction count (and this is the biggest thing you should focus on).

They're giving them a way to increase the number of transactions they'...