We have a lot more listings nationally on the market than we’ve had in many years. That means we’re going to see a lot more expired listings, especially since pending sales are also dropping.
Pending sales are soft—we're on track for about 3.94 million sales this year, very similar to last year. This is all driven by interest rates. As they hover around 6.5% to 6.75%, the sales pace will likely persist. When interest rates drop, we’ll see a big surge back into the market. But for now, expect more expired listings.
If you're an agent looking for more listings, it's time to focus on expireds—especially as we move from summer into the fall and winter market.
So what can you do to engage these potential sellers?
The #1 strategy: Work with an active buyer.
We all have buyers. Use that active buyer to farm three key categories:
1. The Neighborhood – Target the neighborhood your buyer wants. Use that buyer as a conversation starter with homeowners there. One in 20—at least 5%—will have ...
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