In a recent Real Trends study it was found that 69% of buyers and sellers found their agent from a "trusted referral." Smart agents don't buy leads they create leads. 

When you reflect on where your sales came from last year in most cases the vast majority will have come from someone that you already knew or someone that was referred to you. Yet in real estate we spend thousands on marketing, branding, and on-line lead generation chasing potential clients we have never met or may never meet. 

Savvy agents understand that their database is a core asset, in fact, it's their single best asset. They manage, cultivate, and incubate their database with an intentional contact plan and then fully immerse themselves into turning their database into a referral machine. 

Watch this full live class focused on building your sphere of influence and start leveraging your single best asset in real estate. (Don't miss how to add 22 transactions a year to your bottom line!) 

To continue the learning...

In many areas of the country agents are reporting a shifting market, this is natural and normal as the real estate market is always dynamic, but it does bring up an interesting question...

What are you changing in a changing real estate market? 

As a 30 year veteran of the real estate industry, with many ups and downs along the way, I have three key actions you can all take to stay at the top of your game.

Watch this video to be strategy driven and not market driven! 

Are you considering a real estate coach? Take a minute and explore our Mastery Courses for Realtors. These On-Demand Courses include video content paired with instant action downloads at an affordable price point. Click here to explore taking your career to the next level. 

About the Author

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star by becoming ra...