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The Dirt Simple “25-Second Text” to Generate Conversations (and Discredit Zillow)

       

If you want a quick way to generate conversation through text with your Sphere of Influence, here's a great message that's resonating with a lot of my coaching students.

Look at your Sphere of Influence. Pull 5 or 10 people you're going to text today. And here's what you're going to say:

"Hey, have you ever looked at what your home is worth on Zillow? I'm curious as an agent, do you think it's sort of close, wrong, or right on the money?"

Watch what happens when you put this out to your Sphere of Influence.

Now, you can do it through a text or you could post it on social media. It's a great social media post and I guarantee you're going to get into a lot of conversations with people.

The end result of these conversations should be that Zillow is wrong 95% of the time.

In other words, 95% of the time, they don't get within 5% of their eventual sales price of the property. That Zillow's own data.

By the way, if you haven't looked at it, Zillow has an inaccuracy report that they publish. You can find it if you dig into the Zillow website.

In their inaccuracy report, they'll show you county by county, city by city across the country how far off they are.

That's a great stat to have at your fingertips — knowing how far off Zillow is in your local community.

But just try that little technique of asking this question through text or on social media and gauge the reaction.

I guarantee you're going to have a great reaction to this question.

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