31% of Agents Want To Switch Brokerages: Here’s How To Recruit Them

Hey guys, there’s an interesting new study from 1000Watt. They studied 600 agents and asked them several questions about where they thought they were in their career.

A shocking number: 31% of these agents said they were actively considering making a real estate brokerage change—switching offices.

That number jumped to 53% for agents under the age of 35.

So when you hear that as a brokerage owner or a team leader, what should that represent to you? What I think it should represent is opportunity.

If you look at your entire market—maybe you have a thousand agents, maybe ten thousand—think about one-third of them are actively considering making a change, and 53% of that younger generation are actively considering it. Then the question becomes: What can you do about this opportunity? How can you get ahead of it?

The way you get ahead of it is by being intentional with your recruiting strategy—getting out there, having conversations, building relationships, and really showing your value proposition.

Here’s the biggest challenge many of you have: you don’t have a clear value proposition. When someone says, “Why should I come work for you?” you default to, “Well, I’ve got the best commission plan in town.”

Do you? Because I guarantee you, as soon as you have that, someone’s going to beat you. If you’re at a dollar, someone will come in at fifty cents. It doesn’t matter.

Your whole value prop can’t be centered on commissions.

It has to be centered on other things—and the number one thing is helping agents close more transactions.

It’s about transaction count more than anything else.

You can’t spend a commission plan. I wish we could; that would make our lives easier.

So come up with a great value proposition. I’m going to challenge you to come up with five reasons someone should come work for you (other than your commission plan).

When I talk to brokers across the country and ask that simple question, 99% of them are completely stumped. And if you can’t answer that, neither can anyone else in your market.

That’s the first thing you must figure out: What is your value prop?

If you want help developing your value proposition—what to say and how to say it in the market when talking to potential agents—check out the coaching program I've developed for brokerage owners and team leaders like you, where you can get great ideas and strategies not just from me, but from top recruiters across the nation. Learn more here.

We’ve got an incredible system over there. I’d love to have you sign up for a Discovery Call and have a conversation with me about what it would look like for you to start recruiting consistently. What would it mean for your company, your family, and your entire brokerage?

Love to see you over there. Have a great day. Good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

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Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.