31% of Agents Want To Switch Brokerages: Here’s How To Recruit Them
Hey guys, there’s an interesting new study from 1000Watt. They studied 600 agents and asked them several questions about where they thought they were in their career.
A shocking number: 31% of these agents said they were actively considering making a real estate brokerage change—switching offices.
That number jumped to 53% for agents under the age of 35.
So when you hear that as a brokerage owner or a team leader, what should that represent to you? What I think it should represent is opportunity.
If you look at your entire market—maybe you have a thousand agents, maybe ten thousand—think about one-third of them are actively considering making a change, and 53% of that younger generation are actively considering it. Then the question becomes: What can you do about this opportunity? How can you get ahead of it?
The way you get ahead of it is by being intentional with your recruiting strategy—getting out there, having conversations, building relationships, and really showing your val...
Fresh Ideas. New Scripts. Cool Trends. Fun Times.
Named one of the Top 30 Real Estate Blogs by Feedspot don't miss your opportunity to stay current on market trends, scripts, interviews, and articles.Â
Ready to Grow Your Brokerage or Team?Â
Our Leadership & Brokerage Coaching program is tailored to address key areas such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.
In two one-hour monthly sessions, you will dive deep into these topics, guided by a core curriculum of ideas and unlimited time for questions and idea-sharing. These small group sessions provide a unique opportunity to connect with other like-minded office leaders, sharing experiences, and supporting one another's growth. You are encouraged to bring guests such as staff, sales managers, and ownership teams to these events.
To ensure maximum accessibility and convenience, every session is recorded, and comprehensive notes are provided for your reference.
