If you're looking for a story to post to social media today, here's a great one for you.

A study was recently done about homeowners and how likely they are now to list their home based on the vaccine being available.

So here's the study and what it shares:

It shares that 70% of homeowners say they'd be completely comfortable moving to a new home with widespread COVID-19 vaccine distribution. In other words, they're ready to leave and go into another house because the vaccine is available. That's 7 out of 10 homeowners compared to only 52% who currently feel that way.

Now, we're only at 52% today. But as the vaccine becomes more prevalent and widespread, which we expect them in the next couple of months, that number is going to move to 70%.

It's going to unlock a ton of sellers into the marketplace.

That represents 14 million homeowners who now feel comfortable moving after widespread vaccination. This is a massive opportunity for you.

Now let's go deeper:

Nearly 4 in...

What is educational marketing?

Educational marketing is one of the most powerful techniques you can use to build trust and unlock more buyers and sellers for your business.

But how do you do it?

Well, you got to understand that a lot of expert marketers use what's called "The Curiosity Gap." That's where you pose a question or you put a statement out there and then it makes people curious about knowing the answer.

Now we fall into this curiosity gap all the time — from headlines to news soundbites that are trying to get you to watch the news at six o'clock, book covers, wine labels, and all kinds of things create curiosity in us. But when we look at our knowledge quest as human beings, we're always driven by not knowing and the power of wanting to know what we don't know, right?

So here's an example of this:

One of my good friends, Scott Lewis, a superstar realtor that I work with put this post out. And it was simply about the power of investing in real estate. He said...

You are sitting on one of the best CRMs on earth — but you probably know that.

Facebook is absolutely your best CRM on earth. And then Instagram comes second and LinkedIn is third.

All of these social media platforms give us an insight into what's happening in people's lives.

Now how do you use that information? A lot of us just get up, drink our coffee every morning and scroll through social media meaninglessly. But you don't actually look at it as a CRM.

I want you to look at your social media differently. Look at it like it's a CRM Strategy Feed.

That means, I want you to look for "life changes" — meaning new jobs, new babies, retirements, and college graduations. Or people that are sick or going on vacation. There are many different scenarios where people have life changes — even divorces and engagements.

There's so many different life changes that people go through and today it's all public. Every single thing is public.

Now, when you see an opportunity, it's a cha...

Do you use a Social Media Blitz every single time you take a listing?

If your answer is no, you're missing a huge opportunity to create energy and excitement around your listings to capture more buyers and sellers and potentially add more closings and referrals.

Here are six posts you should do for every listing you get:

1. The Coming Soon Post

First thing you do when you take a listing is you record a raw, no edit walkthrough video of the house. This could be an Instagram story, a Facebook story, or both. This shows people you're actually taking listings and that there's a new listing in your market.

Now, in some markets, you may have to adhere to your MLS rules before you start marketing the property — it's usually between 24-72 hours in most markets. But in some markets, you can't do it at all. Hopefully, you can do that quick, raw, no edit video where you're doing the quick walkthrough in your market.

2. Launch it into your social media when it goes live in the MLS.

We see so much marketing that is irrelevant and meaningless — it doesn't resonate with anybody. It's trying to be ironic, cute, and Instagram perfect.

But nobody really cares so these marketing gimmicks fail.

What do our potential clients care about then?

Learning something new — which will always make them stop dead in their tracks and consider your message.

That's the basic idea behind my "Educational Marketing" strategy.

Now let's think of it in terms of real estate:

Not everyone has an interest in real estate. Buyers and sellers usually only get interested right before they're ready to sell their home or buy a new one.

So when a buyer starts to think that they should buy a house, that's when they start to look at all the terms and processes around real estate. Or when a homeowner gets interested in selling, that's when they suddenly get tuned into the market conditions.

That's the power behind using "Educational Marketing" to engage people instead of doing the same...

When's the last time you updated your bio and refreshed your overall brand?

Remember the brand that you are selling is YOU. And you need to refresh your brand at least once a year. You might hate getting your picture taken, but you need a new one every year. And I'm not just talking about a new headshot. You also need to hire a professional photographer to do an entire photo spread for you.

On top of that, you need to update your bio. The best bios that will drive sales your way include the following four things:

1. They're timely
2. They're relevant
3. They include the latest and greatest things happening in your life that help you connect with people in a real way
4. And they include any awards you've received or accomplishments you've achieved

Your #1 goal with your bio is to create an emotional connection with people. So that when they read about you, they can easily decide that they want to work with you.

Once you've updated your bio, you have to make sure it's updated ac...

What do you think are the top 10 trends for kitchens coming into the new year?

Top 10 Design Trends for Kitchens

(According to Instagram)

• Granite countertops (46,619 posts)
• Pantry cabinets (29,429)
• Quartz countertops (23,652)
• Kitchen islands (23,436)
• Eco-friendly (5,785)
• Brass faucets (4,608)
• Copper hardware (3,698)
• Mosaic Splashback tiles (3,041)
• Induction countertop (650)
• Farmhouse sinks (141)

How can you use this information? Try creating an engagement post that pits two of these elements against each other... as in "Which do you prefer Granite Countertops or Quartz Countertops?". Of course you should include a photo of both options.

By using an engagement question you will find that your audience will be much more likely to stop scrolling and actually comment or like your content. This is crucial as the more engagement a post receives the more likely it is for the algorithm to place this content in front of even more people. Also when someone engages w...

Do you find yourself getting a lot more friend requests right now? I am. In the past I might get one or two a day, now I'm getting four or five, sometimes 10 a day. Why is that? More people are at home and they are on their social media much more than ever!

So what can you do with that information?

We know we're supposed to be reaching out to our sphere with phone and video calls, writing handwritten notes, and Zoom meetings. But let me give you something else to do as well. Set a goal of sending out 10 friend requests on Facebook, following 10 people on Instagram, and connecting with 10 people a day on LinkedIn.

Yes, you can make 30 connections a day and it doesn't take a lot of time. But don't just connect - go deeper - endorse people on linked in and try using Facebook and Instagram as another CRM platform.

How?

Look for life change. If someone is posting about losing their job, having a struggle with their kids and homeschooling, or they're going crazy in their house t...

Interesting news - Facebook is quietly testing the use of hashtags.

We all know that Facebook owns Instagram. They have for years and hashtags are big on Instagram. So we always tend to place hashtags behind every post. Why do we do that? Because hashtags are searchable! If you click on a hashtag you will see all the posts that have used that hashtag recently. 

Now that hashtags are going becoming searchable on Facebook, you can get ahead of the crowd and be somebody that is showing up at the top of one of these hashtags early. 

Check out this quick video for a quick demonstration!

Looking for a way to build your social media presence, add visitors to your website, drive buyer and seller leads, or connect with your sphere of influence?

Check out this quick coaching segment on creating Facebook Ads featuring marketing expert Jon Reinhart and Jim Remley.

To watch the whole coaching video and take advantage of 14 Days of FREE Coaching explore the Path Performance Coaching Platform!