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3 Ways To Make Cosmic Impact At Scale with Your Sphere of Influence


There's a new study out that shows that 77% of homeowners believe now is a great time to sell their home.

And when you combine that with a recent study we talked about — which is that 1 in 10 homeowners is going to place their home on the market over the next 12 months. And 63% of those will do it in the next six months alone.

Question is:

What are you doing about it?

We know 80% of your business is going to come from a direct result of your sphere of influence. Either direct business or referred business. So we need to dive into that first and foremost.

I'm going to give you three ways to have impact at scale with these folks.

1. A weekly email into your database.

This doesn't cost you a dime, but it's one of the most powerful things you can do to stay top-of-mind.

But that email has to be value-orientated. It can't be garbage that people are going to look at it as spam. It has to be high value.

What's the highest value of content we can do? Sharing your opinion about the market conditions and some reflection about what's actually happening in the market.

And think about doing it as video. We have a lot of tools that we can use. We can use Zoom, we can do BombBomb, we can do YouTube. There's so many different vehicles for doing video now. We can actually do it on Instagram, Facebook, and link back to it in our emails. Lots and lots of different techniques.

2. Be highly visible on social media.

Social media is another touch point for our database.

So we should connect with everybody in our database to social media. And then we should do regular posting. One post a day minimum. Two video posts a week. And two story posts a week at an absolute minimum to stay high-impact.

3. A monthly physical piece of mail to our database.

And again, high value — showing off your success, showing off testimonials, and talking about market conditions.

This will be the best way to position yourself as the preeminent expert, the person they're going to refer to you and do business with when they are ready to pull the trigger.

If you want more ideas like this, then check out The Path Performance Coaching Platform at

The Path Performance Coaching Platform is a mentorship program for agents and brokerages, which includes:

+ 16 Weeks of Daily On-Demand Coaching so you can find more high-quality leads more often and turn them into more listings
+ Hundreds of Downloads - System, Forms, Checklists, and scripts to make your job easier
+ Live Coaching - Multiple Times a Week
+ Goal Tracking and Activity Tracking
+ New Marketing Assets Delivered Weekly

And you get two weeks to try it out for free. Visit


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