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Is Facebook Quietly Rolling Out Hashtags? #YES!

Is Facebook quietly rolling out hashtags?

According to marketing experts the answer is yes. Facebook owns Instagram which has long used hashtags as a marketing tool. Not only can you attach hashtags to your posts, you can search, and even follow hashtags on Instagram. It appears that Facebook may be implementing a similar strategy.

It wouldn't be the fist time Facebook has followed Instagram.

The best example may be the roll out of Facebook Stories which has quickly become a game changer for social media content.

Check out this quick video to learn more and discover how you may be able to use the quiet roll out to your advantage!

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Traditional Business Card VS Virtual Business Card - Which is Better?

Have you replaced your business cards with a virtual business card yet?

Watch this quick video on the benefits of using a V-Card as a part of your "new" normal. In today's world we may not have an opportunity to physically meet a client until much later in the relationship. By using a V-Card you can share you contact data quickly and easily. 

The advantages of using a V-Card (even without Coid-19) as a key part of your marketing plan are incredible check out these quick advantages:

  • Easier to Capture Potential Client Information 
  • Higher Conversion Rates (More People Say Yes)
  • Scaled Messages (Send Your VCard to Hundreds of People)
  • Print + Digital Combinations Using QR Codes

 

 

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Gallop Poll: What Do American's Believe is their Best Long Term Investment?

Every year, Gallup conducts a survey of Americans to determine their choice for the best long-term investment. Respondents are asked to select real estate, stocks/mutual funds, gold, savings accounts/CDs, or bonds.

For the seventh year in a row, real estate has come out on top as the best long-term investment.

Gallup explained: “Real estate remains the most favored investment to Americans, as has been the case since 2013, when the housing market was on the rebound. More than a third of Americans have named real estate as the top investment since 2016.”

This year’s results indicated 35% of Americans chose real estate, followed by stocks at 21%.

Check out this video for post/message to share with your sphere of influence, social audience, or farm area.

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75% of Americans Would Now Prefer to Work From Home (Even After Covid)

According to a new study conducted by Zillow 75% of Americans would prefer to work from home (even after covid-19 ends). The new normal may quickly become remote working situations which in turn will become a driver for home buyers. .
 
Check out this quick video on how you can use this information in your market to drive more conversations, market your listings more effectively, and build "standard" searches that highlights homes with an office, 4th bedroom, or even a den.
 

 
Ready to upgrade your real estate career with a system that you can plug into today that offers massive value and is led by one of the most successful Brokers in the country?
 
 
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Quick Tutorial: 360 Degree Listing Photos and Videos

Looking for way to stand out with your marketing?

Check out this quick video with digital arts expert Jon Reinhart as he explains how to begin using 360 Photography and Video to enhance your listings and how to create incredible virtual open house experiences for your clients to create more engagement.


Ready to upgrade your real estate career with a system that you can plug into today that offers massive value and is led by one of the most successful Brokers in the country?

Hop on a discovery call to learn about The Path Performance Coaching Platform

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Quick Tutorial on Adding a Video to a Zillow Listing

Have you added a walk-thru video to all of your Zillow listings?

If not watch this quick tutorial for a lesson in how to add video using the Zillow Premier App for your phone. (You don't have to be a paid zillow premier partner to use the app or enhance your listings)

To download the app click this quick link: https://premieragent.zillow.com/products/app/

By adding video to your listings on Zillow you can instantly upgrade your listings, increase the number of showings, and potentially receive more offers.


Considering a Real Estate Coach? Schedule a Discovery Call 

Schedule a Discovery Call with Jim Remley Today! Implement game changing lead generation strategies, grow your sphere of influence, improve your presentation skills, build systems, tap into follow up tools, learn time management strategies, and tap into your true potential. This is your time to create the business and life you deserve!

 

 

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Tapping into the Aspirational Goals of Your Clients

 
Your best clients helped you a ton last year - they bought and sold homes, they told their family and friends about you, they gave you encouragement, provided referrals, and were your biggest advocates. 
 
So what did you do to help them with their goals and dreams?
 
If the answer is not nearly enough then this is your year to embrace Aspirational Marketing.  Your best clients, your A+ group, and all of your friends have aspirational goals both personally and professionally. Your mission, your passion, should be to discover what these goals are and help each of them in any way that you can.
 
Why?
 
Because when you help enough other people achieve their dreams they will help you achieve yours! It's the power of reciprocity. When you focus on helping others you in turn will be helped. 
 
Where do you start? By asking the question, try using this script:
 
Listen I just wanted to call and say thank you for (referrals/doing business) last...
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Podcast: Lab Coat Agents with Jeff Pfitzer

It was an honor to be on the Lab Coat Agents Pod Cast with Jeff Pfitzer during the program we covered a ton of ground but really focused on how to unlock business by using Aspirational and Experiential Marketing. 

Here is the show description: 

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Jim Remley, a broker-owner and coach. Jim understands how to start a conversation and go beyond the basics. He is a great teacher who shares his secrets to understanding aspirational and experiential marketing and how it can help you convert more in 2020. If you are struggling to talk to enough people every day to achieve your goals, you need to tune into this podcast episode.

Episode Highlights: 

  • Jim Remley had a dream of getting into the real estate business. He dropped out of college, walked into a Century 21 office, and began his career.
  • Within twelve months he took 150 listings and got into the top 1% in his region.
  • At 24, he...
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Is your advertising and marketing converting? Fix it now!

Is your advertising and marketing converting? Are you driving people into your sales funnel?  

To set yourself apart in your market, you may need to rethink your approach to marketing and advertising – with a focus on lifestyle, not home features.

During this interview we explore how traditional real estate advertising actually disqualifies a lot of potential clients that we could be converting.

Watch the interview to learn how we can leverage video in order to effectively market to millennial's and how to bring goals and aspirations into our marketing plan for 2020. 

Join myself and Marki Lemons-Ryhal for a fun, fast paced conversation:  

Takeaways + Tactics

  • When we create ads, we should be asking ourselves if they trigger and drive curiosity. 
  • When we list the amenities of a home, we actually create chances for people to eliminate our listings. Instead, we should be telling a story centered around the lifestyle opportunities of...
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86% of Consumers Want a Company to Stand for Something - Do You?

 

Why should a consumer do business with you? Most of us might answer because of our reputation, skills, and value proposition.  But what if consumers want more? 

Enter cause based marketing. Cause based marketing means that we publicly support a cause that we are passionate about and encourage our clients to follow our lead. Not only can we do something good for the community we can also create more opportunities to sell more real estate. 

According to a recent study: 

86% of consumer believe that companies should take a stand for social issues

Americans prioritize companies that are responsible (86%), caring (85%), and advocate for issues (81%)

Nearly 2/3 of Millennials and Gen Z express a preference for brands that have a point of view and stand for something

Watch the video to learn how many first time millionaires get involved with local charities and philanthropic work, and three ways you can begin implementing a cause based marketing...

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Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!