The Top 7 Reasons Why Homeowners Sell Their Home

        

What are the top seven reasons why someone would want to sell in your market?

Well, according to the National Association of REALTORS new profile of home buyers and sellers across the country, here are the top reasons:

1. They want to move closer to family and friends — 18% of the time.

2. Their home is too small — 17% of the time.

3. Their neighborhood has become less desirable — 11% of the time.

4. Their home is too large — 9% of the time.

(Add the too large to the too small, and you got 26% of the time they want to sell has to do with the size of their home.)

5. A change in their family situation — 9% of the time.

6. Moving due to retirement — 7% of the time.

7. Job relocation — another 7% of the time.

So why do we care?

Here's the reason why:

Instead of talking about generalities like do you want to sell your home? Are you ready to move? Let's talk about specifics when you're doing marketing —whether geographic marketing, social media marketing, sphere of influence marketing, or any other kind of marketing. Figure out what's going to trigger people to actually want to talk to us.

And when you're specific about the reasons they may be considering selling, you're going to unlock opportunities.

Maybe in our marketing, we say:

"Hey, have you ever thought about moving closer to family and friends? What would that look like for you? Have you ever thought about moving because your home is too big or too small? It's another reason why people are moving often. Have you considered moving because you've got an upcoming job relocation coming up?"

Speak to why they may be moving and you will unlock more people calling, texting, and reaching out to you to have that conversation about you becoming their next REALTOR.

If you want to put real estate on "easy mode," join The Path Performance Coaching Platform.

The Path is a mentorship and coaching program for agents and brokerages, which gives you an unfair advantage in your market.

Here's a sneak peak of what you get when you join The Path:

+ 18 Weeks of Daily On-Demand Coaching so you can find more high-quality leads more often and turn them into more listings
+ Hundreds of Downloads - System, Forms, Checklists, and scripts to make your job easier
+ Live Coaching - Multiple Times a Week
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+ New Marketing Assets Delivered Weekly

And you get two weeks to try it out for free. Visit https://www.erealestatecoach2.com/Three%20Reasons to get started.

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