The Honest Truth About Why Brokerages Sink into Mediocrity

Hey, brokerage owners, team leaders, I’ve got a few questions for you:

First: What’s been your biggest sale ever at your company? Interesting question.

Second question: What’s been your biggest month ever for closing transactions, by volume and sides?

And then third question: What’s been your biggest listing month ever, by the total number of listings coming into your office?

Those three key performance indicators—you might call those your best records, right? Your highest achievements as a company are really a fun thing to measure your team against and say:

“Guys, I just did a little study.”

You’re talking to your team members in an office meeting.

“I just did a study. Here’s our biggest sale ever in the history of our company—and this is the agent who did it.

And then, “our biggest month ever at this company has been 32 transactions, 15 million closed.

“Our biggest listing month ever was this number.

“I want to set a goal for 2026, 2027 for us to hit a higher number—a higher achieving number than that goal.

And when we do that, we’re going to have a celebration. We’re going to have a big social night. We’re going to have a ton of fun.

But I’m setting a goal for this company to try to push past our biggest numbers ever.

I think we can do it if we really commit. I’ve got some ideas around marketing and strategies to help us get there.”

And then you roll out some ideas, some strategies around that.

The idea here is you’re getting people excited about an expectation that you’re setting.

If you don’t set an expectation as a company, you’re always going to sink to a level of mediocrity—just the easy kind of floating around, and the market kind of floats you. It depends on market conditions.

But when you set a clear path on the horizon—this is where we’re headed, this is the goal that we have—great things happen when you set great expectations.

Often, agents will rise to that expectation.

If you want coaching that can inspire your team, inspire your group, help you recruit the best agents in your market, retain your current agents, and help you build overall profitability, check out our coaching for brokerage owners and sign up for your complementary discovery call below:

=> Yes, I want coaching for my brokerage!

I’d love to have a conversation with you about what your goals are for the next 12 months, and give you some ideas and insights about how top offices are actually operating and what they’re doing to recruit the best agents in their market.

Love to have that conversation soon. Have a great day—and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.