The “Linked Chain Recruiting” Secret that Turns 1 Agent Recruit into 5 New Recruits

I've got a strategy for you when it comes to people that you have recruited.

I know a lot of you see me talking about recruiting and recruiting strategies, but when those people actually do join you, what do you do to make sure that you're going to be able to take this person that's joined you and turn it into even more recruits?

We call this “Linked Chain Recruiting.”

In other words, one person comes, but I'm looking at the other 5 or 10 people I could pull from their office over behind them. I want them to be like a rope. I'm going to pull more people in.

How do I do it? Well, one key way is to make a marker.

What's a marker? I'm going to put in my CRM where I'm tracking my new recruit, my experienced agent who has joined us and add:

What did they do in terms of production for six months prior to them joining, or maybe for a year prior to them joining our company?

Or maybe I just go back a quarter and I say, “Okay, they closed three transactions the quarter before, the three months before they joined me, or they closed six transactions in the last six months.”

Whatever the numbers are, I'm putting a marker in my records.

Now, I’m watching and I'm coaching and I'm training. I'm giving them all the services and technology and mentoring and all the things that we've got going on in our company, the marketing tools, the digital assets.

And I'm watching and inevitably, in most cases, not all cases, but in a lot of cases, you're going to see that number is going to rise.

And when it rises, you're going to talk about that through a testimonial that they're going to record.

And you're going to come to them in three months and say, “Hey, you know, I tracked what you were doing before you joined us. You closed three transactions. You've already closed six transactions now in the first quarter you've been with us.

That's double your productivity. Would you do me the honor of doing a little video about what it's been like for you to join our firm, and what will you attribute this increased productivity to?”

And now I've got this video. It almost becomes what I call a case study in your market, where you're going to be able to showcase and show off how your company is helping people grow their transaction count.

Transaction count is the number one attractor of agents to joining any firm.

So guys, you want more ideas like this? You really want to take your business to the next level through recruiting experienced agents and retaining your current agents?

Sign up for a discovery call here.

It will be me personally. And we'll talk about what your goals are for the next 12 months and how we can help you start to really build profitability for your business and really take your business to the next level.

I'd love to have that conversation soon.

Have a great day and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

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