How Agents Can Rub Shoulders With Millionaires (And Win Their Business)

As a real estate agent, you're probably looking for ways to generate leads in a unique or different way.

I'm going to give you one of those strategies right now. It’s completely outside the box, and I hope it gets your wheels turning and inspires a fresh perspective on your business.

Let me start with a fascinating statistic I first came across in The Millionaire Mind by Thomas Stanley. I’ve researched it myself over the years, and it consistently holds true:

90% of all millionaires—and people who will become millionaires—have volunteered or are actively volunteering in a charitable organization within their local community.

So, ask yourself:

Are you modeling that behavior by getting involved in local charities?

If not, what would happen if you started?

Here’s what happens when you do:

You begin networking with great people—people who are already successful or on their way to success. You’re also giving back to your community in a way that aligns with your passions.

If you’re not already part of a local charitable organization, pick one and get involved.

But let’s go deeper. There are also creative ways to integrate this into your business.

One agent I coach includes this in her listing presentation. On the last page, she says:

“When you work with me—not if, but when we close your transaction—I make a donation on your behalf to one of these four charities.”

She lists the four organizations she's passionate about and lets the client choose which one to support. So every time she closes a deal, she visits the chosen charity and hand-delivers the check.

Think the charity appreciates that? Absolutely.

And who do you think the board members are most likely to refer business to? The agent who helps them financially every time there's a sale.

It’s a smart and heartfelt strategy.

Another approach is getting your entire sphere of influence involved.

When a charity you support hosts an event, align yourself with it and spread the word to your SOI.

Include it in your email newsletter. Send a video text. Pick up the phone.

Say something like, “Hey, I’m involved with [Charity Name] and we’re having a big event this weekend. I’d love to see you there!”

Now people don’t just know you as a REALTOR—they see you as a human being, someone who gives back and supports the community.

That’s where connection happens. Someone might say:

• “Oh, you’re with the Humane Society? I adopted my dog there!”
• “I’ve been volunteering there for years—I love it!”

Now you’re building real relationships. You’re creating connections beyond business, rooted in shared values and causes.

It’s a win-win all around.

You’re giving back.
You’re networking.
You’re connecting with your SOI.
You’re building trust—and in some cases, even growing your referral base through charitable donations.

And there’s no downside.

It’s just a unique, relationship-driven strategy that could open up a whole new area of your business.
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