The REAL Reason Your Last Agent Left (And How To Prevent The Next One From Leaving)

Brokerage owners, I want you to think about the last agent you lost. I know it’s tough — I’ve been there. Losing an agent feels like a gut punch, like getting kicked by a donkey. It hurts.

When you think about that last agent who left, I want you to answer a tougher question: why did they leave? What caused them to go to another firm?

Sometimes they get led down a garden path and think the grass is greener. But often, and this is hard to admit because our emotions get in the way, the real reason they leave is because we didn’t have a close enough relationship with them.

And I’ll tell you something: Friends don’t leave friends.

That’s the reality.

You need a closer bond with your agents individually. And then you need to help them grow transactionally. Start with the relationship, then move to helping them grow their transaction count.

The only reason people leave is because they’ve been promised a path to more transactions. It’s rarely about the commission plan. Sure, that can spark a conversation, but what actually leads them away is the promise of higher production — of closing more deals.

You take control by building stronger relationships and helping agents close more transactions. When you do that, something magical happens: friends don’t just leave friends… friends also refer friends.

When your agents are closing more transactions than the average agent in your community — what we call higher per-agent production — it naturally attracts more agents to your firm.

So, here’s what to focus on:

• How can you grow closer to your agents?
• How can you help them produce at a higher level?
• How can you turn your agents into referral sources for your company?

All of this is possible if you do it with intention.

You might need coaching or guidance to make it happen — and I’d love to be that person for you. Let’s talk about taking your business to the next level and focusing on the number one driver of profitability: recruiting daily.

If you’d like to join me for a recruiting coaching discovery call, let’s talk about where you want your company to be in the next 12 months. We’ll explore what it would take for you to grow by 10, 20, 30, even 50 agents over the next year or two.

It’s totally doable — it just takes intention (and a solid strategy).

Sign up for your discovery call here.

You’ll be talking with me personally for a half hour, digging into your business, and seeing how we can help you grow.

Love to talk to you. Have a great day — and good selling.

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.