Brokerage Owners: If You Don’t Know These Numbers, You Can’t Recruit Top Agents
The question for you brokerage owners and team leaders out there:
Do you know your numbers?
And when I ask this question, people say, “Oh yeah, I know my numbers.” And then we test it and see if they really do know the numbers.
I'm going to test you right now. I'm going to ask you a couple of questions about your market, and I want you to be able to tell me if you know your numbers.
When I say your market, I'm talking about your agents that work within your company. That is your local market, by the way.
And here are the questions:
1. What is your average pending price with your agent body? What is your average listing price with your agent body? What is your average close price with the agents that work for you today?
2. How does that compete with the rest of the market versus the MLS? Are you higher or are you lower? Where are you at?
And then I'm going to go deeper than that. I'm going to ask you this really tough question:
3. What's your average agent's productivity based ...
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