Here's something to think about as you're coming into contact with your database this week which is the power of - The Next Step.

As you're making contacts, think ahead to the context of your next conversation. This is critical because you want to make contacts in context. If I'm talking to somebody and they mention that they're going to Hawaii, or their wife's having back surgery, or they got a new dog, you want to make those notes in your contact database, your CRM, so the next time you talk to them, you're talking in context about what they just talked to you about a week or two ago.

If you're always focused on what you want to say and you're not acknowledging what's going on in the client's lives, there's not going to be as much resonance, or as much of a connection. Instead you will come across like a typical salesperson. Our goal when making contacts is to elevate our client relationships to friendships.

To apply this technique requires a few...

53% of all real estate sales are now being done with a Millennial. Yes, the millennial generation is actually a bigger generation, a more powerful generation, than the Baby Boomer Generation. Millennials are buying and selling homes. Because of this we have to shift our attention and ask ourselves:

 "How can I market myself to this huge demographic, this massive group of people?"

The answer? By becoming a better marketer and really focusing in on what is it going to take to attract and keep millennial clients engaged.

Here are 5 Ways to Engage with the Millennial Audience:

1) Use Social Media. Obviously social media is where millennials spend most of their time. To connect we need to be posting 5 to 10 times a week on social media on places like Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok, and Snapchat. Yes, there are a lot of different platforms out there. Pick the ones that you're going to use and then stretch and keep stretching...

During this Podcast we have Matt Johnson author of the new book - MicroFamous: Become Famously Influential to the Right People. Matt is a real estate industry veteran who has worked with some of the most influential industry leaders in the real estate business. He is also the co-host of the wildly popular Real Estate Uncensored podcast.

During this episode we dive into some of the concepts and strategies for creating influence within your core audience group.

As Matt points out "Right now, there is a group of people running a simple, profitable business without being glued to their phones, their social media, or their marketing strategies. What’s their secret? They have become famously influential to the right people. And so can you!"

During this episode we dive deep into tactical real world strategies for creating powerful, meaningful connections with your database and the POWER Centers in your community.

In a world of influencers and social media...