In a recent study conducted by Zillow Research it was found that 52% of homes now on the market are owned by First Time Home Sellers! As the millennial generation has matured and become a dominate force in the home buyer market they are now crossing over and becoming a dominate force in the home seller market. As the average millennial is aged 24-38 many are looking forward to moving up to their second home.
When you consider this generation’s preferred method of communication this presents an opportunity for savvy real estate professionals looking for an edge in a competitive market. How? Millennial's don’t call each other they text each other. The exciting thing about texting is that over 90% of texts are read and responded to within 5 minutes!
How can you apply this to real estate lead generation? Consider if you were targeting For Sale by Owner or Expired Listings. Instead of calling a homeowner and not getting through what if you cold texted the homeowner?
Take a look at these three powerful scripts for Cold Texting For-Sale-By-Owners:
Every text should start with an introduction, after all, this is a cold text. You need to let the person know who you are and why you are contacting them. Hello my name is <your name> I am a real estate professional with <company name>.
I drove by your sign this morning and had a quick question. Has anyone offered to help you when you sell your home and begin searching for your next home?
A friend of my sent me a picture of your house and your sign. It looks amazing. Has anyone given you an update on your competition in the neighborhood?
I noticed that you have your home for sale - Did you know that your neighbor sold their house on <date>? Would you be curious to know the details - sales price, terms, etc?
Be prepared for a fast response. Often text messages are quickly responded to. The faster you can engage a potential client the more likely you will be to set your first appointment. In addition remember the goal is never to list the home, it’s simply to set an appointment and begin the conversation.
Would you like all 10 Cold Texting Scripts to Use with FSBO's & Expired Listings?
Explore the For Sale by Owner Mastery Course
Explore the Expired Listing Mastery Course
Both Mastery Courses includes 8 Video Lessons paired with 12 Instant Action Downloads including scripts, letters, texts, emails, objection handlers, presentation tools, and social media strategies.
About Jim Remley:
Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star by becoming ranked in the top 1% of REALTORS® nationwide. Implementing game-changing strategies and deploying the latest technology advances Jim shattered sales records by listing over 150 properties in one twelve month period. At 24 he opened his first Real Estate Company and grew the company to 17 offices becoming the largest independent real estate company in the State of Oregon.
Today Jim leads one of the largest real estate firms in the state of Oregon with over $766 million dollars in sales volume a year with just over 160 active Brokers. As a consultant, author, speaker, and trainer Jim has one mission – to create abundance through simplicity of action. In 2018 Jim launched www.erealestatecoach.com an On-Demand Video Coaching platform designed for REALTORS to tap into highly focused information and actionable ideas based on thousands of interviews with top producers from across the country.
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