The Best Example of How Top Agents Create a Referral Machine
Hey guys, have you ever thought about how you're interacting with your Sphere of Influence on social media?
Now, obviously we need to be really smart about this, and every single person that's in our Sphere of Influence, we need to make sure that we're connected with them on Facebook and Instagram and all the other possible places, maybe LinkedIn. And that should be maybe a spreadsheet or a checklist that we're checking that box off.
But let me give you one more idea. It's from a top producer I recently saw and thought it was brilliant:
What this agent did is he built a closed Facebook group for his, what he called VIPs—people that have sent him business or done direct business with him. So referral partners, people that have sent him referrals, or people that have done business go into his closed VIP Facebook group just for them.
And by doing so, he does all kinds of fun things. He runs contests in there where he rewards people for sending him referrals or doing direct business wi...
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