The Best Example of How Top Agents Create a Referral Machine

Hey guys, have you ever thought about how you're interacting with your Sphere of Influence on social media?

Now, obviously we need to be really smart about this, and every single person that's in our Sphere of Influence, we need to make sure that we're connected with them on Facebook and Instagram and all the other possible places, maybe LinkedIn. And that should be maybe a spreadsheet or a checklist that we're checking that box off.

But let me give you one more idea. It's from a top producer I recently saw and thought it was brilliant:

What this agent did is he built a closed Facebook group for his, what he called VIPs—people that have sent him business or done direct business with him. So referral partners, people that have sent him referrals, or people that have done business go into his closed VIP Facebook group just for them.

And by doing so, he does all kinds of fun things. He runs contests in there where he rewards people for sending him referrals or doing direct business with him. He puts in all kinds of great local real estate information and fun facts, and he also has DIY projects. He highlights new listings that are coming to market. Just kind of a little intimate group that he puts together.

And then for everybody that's sending him referrals, they get to go to special events he does. Once a quarter, a special event in the community where he takes everybody to a bar or restaurant, a new spot that's just opened up, live music, you name it.

And then once a year, he does big drawings for trips to Cabo and Hawaii and all kinds of things.

High level, yes, but you could do it on a smaller scale as well. I thought it was a brilliant strategy, interesting, out of the box, trying to build this community.

Build a community around what you do and who you serve.

That’s the most effective way to eliminate competitors, stress, and worries.

So if you want more ideas like this, check out The Path Performance Coaching.

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We'd love to have you join soon. Have a great day. Good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

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At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

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