Clients Don’t Trust REALTORS … 3 Ways To Fix This (According to Lou Holtz)
The late, great Lou Holtz had a way of speaking. If you’ve never seen him speak, I recommend you go check him out on YouTube. Incredible speaker.
But one thing he taught me was that the way people buy is they ask themselves three questions—the essence of these three questions.
First of all, can I trust you?
Can I trust you?
How are you showing that people can trust you? Online reviews. Written recommendations. Testimonials. Can I trust you? Number one question I have.
Second question is, are you good at what you do?
Are you good at what you do? How are you showing that? Are you showing that you're actually getting the job done, or are you getting what I call resistance from your own sphere of influence—not doing business with you or referring you on a regular basis?
Why would that be?
The reason is you're not showing them you're good at what you do. You're not saying, hey, I sold this. I got this pending. I'm out here working every day. I'm working, working, working, and you're...
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