The Rental Property Opportunity for Savvy Real Estate Agents

Hey guys, you’ve probably noticed in your market a lot of new construction when it comes to apartments. That’s common across the country right now. Tons of apartments coming online, tons of rental properties.

What’s happening is it’s putting pricing pressure into the rental market. I own rentals in my own small town here in southern Oregon, and we’ve seen pricing pressure here locally.

And what that means is that people that have rentals might be feeling a little bit under pressure, especially the higher-priced rentals.

So let’s assume somebody bought a home. They’ve got a mortgage, they’ve got taxes, they’ve got insurance, they’ve got a property manager to pay, utilities—all the costs associated.

So you’ve got to ask a pretty steep price.

And now the number of renters willing to pay their price has dropped, so they’re sitting vacant.

This is an opportunity for you to pick up listings.

Watch for those high-end rental properties in your market. Watch those rental websites. Watch Craigslist. Watch Facebook Marketplace.

And when you see these on the market for a little bit of time, especially over 30 days, reach out to them.

Use RedX, one of the favorite vendors that we partner with, and get their phone number, get their email address, and reach out with this:

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“Hey, I noticed you had a property for rent. I’ve been watching it for the last couple days. Just wanted to reach out as a local REALTOR and let you know there have been a couple sales in your neighborhood recently.

And if you ever want to unlock that equity and move into something else, some other kind of investment vehicle, I’d love to give you an update on where you sit with your equity and what you could invest those dollars in somewhere else.”

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Get into these conversations. It’s going to lead to listings.

If you want more ideas like this and you want to really take your business to the next level, check out the Path Performance Coaching. Only $1 for your first month, and we’re going to give you tons and tons—literally hundreds of lead generation strategies, hundreds of downloads, marketing materials, digital assets, social media materials, plus live coaching every single week.

You’ll absolutely flip for it.

Try it for a dollar here  

Let me see you over there soon. Have a great day. Good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

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