The “Lowkey ISA” Secret for Building a Mini Sales Army (For Free)
Hey guys, have you heard of an ISA? An ISA is in the real estate world: an Inside Sales Agent.
Now, why should you care? Well, a lot of top teams hire an ISA to sit in their office or virtually and make calls into the marketplace. They could be calling their spheres of influence. They could be calling FSBOs, expireds, online leads, neighborhoods. Lots and lots of uses for ISAs.
Is it a good investment? It can be. But I want to talk to you about something else, which is related to ISAs in a different way, and that is treating your current sphere of influence as a low-key ISA.
And what I mean by that is you've got this little army around you, these 100, 200, 300, 400, 500 people in your sphere of influence that could be out in the marketplace acting as, kind of, your ISA. But you got to train them to do so.
You got to turn them into your little mini sales army. And what do I mean by that? I mean, you're going to let them know that the best way they can help you is just by watching an...
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