Hey guys, what do 44% of agents making over $200,000 a year have in common?

They engage in “circle marketing” around activity.

What does that mean?

That means if they have a showing, an open house, a pending, or a closing, they're doing a little marketing in that neighborhood to let people know that they are doing something there.

But when you talk to agents out there in the marketplace, less than five agents out of 100 do this same thing.

The vast majority of agents, about 95%, aren't doing ANY kind of circle marketing. Some are doing a little bit. But the people who are making the most, the 44% in the country, are doing it all the time.

So what's the proper way to do this?

Well, in my opinion, the proper way is to make it an urgent, authentic conversation. In other words, not cold-calling a neighborhood. Although some people love the cold call, I'm not one of them.

You're warm-contacting people, and this doesn't have to be a call. I know a lot of you are resisting calls, but ...