The “Circle Marketing” Secret for Agents Who Want to Make $200k (or more)

Hey guys, what do 44% of agents making over $200,000 a year have in common?

They engage in “circle marketing” around activity.

What does that mean?

That means if they have a showing, an open house, a pending, or a closing, they're doing a little marketing in that neighborhood to let people know that they are doing something there.

But when you talk to agents out there in the marketplace, less than five agents out of 100 do this same thing.

The vast majority of agents, about 95%, aren't doing ANY kind of circle marketing. Some are doing a little bit. But the people who are making the most, the 44% in the country, are doing it all the time.

So what's the proper way to do this?

Well, in my opinion, the proper way is to make it an urgent, authentic conversation. In other words, not cold-calling a neighborhood. Although some people love the cold call, I'm not one of them.

You're warm-contacting people, and this doesn't have to be a call. I know a lot of you are resisting calls, but it could be a text, it could be an email, it could be knocking on the door.

Now, some of you aren't into that either. It could be a handwritten note. It could be a postcard.

But here's my favorite way to do this:

It is with a text where you say something as simple as this:

"Hey, this is Jim Remley. I just showed your neighbor's home two doors down from you, or down the street from you, this morning, this weekend, or whatever. The home didn't quite check all my buyer's boxes, but they love the neighborhood.

Quick, crazy question. I know you're a homeowner on the same street. Would you guys consider selling for the right price?"

Or another example:

"Hey, Jim Remley with ABC Real Estate. We're doing an open house this weekend. I wanted to let you know there might be some increased activity on your street and invite you to an early entry for neighbors. Love to have you stop by.

By the way, would you be curious to know what the home eventually sells for?"

I'm always putting a question mark in my communication when I can.

Another one would be:

"Hey, Jim Remley. We had a house listed down the street from here a few days ago. We actually got multiple offers, and we've now got it pending.

The reason I'm reaching out is because we had three other buyers who were very attached to the neighborhood. Crazy question: would you guys consider selling for the right price?"

Figure out your language.

Language is important, but what's more important is making contact.

Out of every 20 homeowners you talk to, one will be on the market in the next 12 months. That means 5% of the population is always moving.

Drive down any street in any neighborhood. You drive by 20 houses. One of those houses is coming on the market in the next 12 months.

The question is: with who?

If you make contact, it's likely it could be you.

If you want a bunch of great strategies around circle marketing, you want to become an open house expert, you want to go after sphere of influence, you want to target for-sale-by-owners, expired listings, investors, and builders, and you want to be a dominant listing leader in your market, check out the Path Performance Coaching here.

It's only $1 for your first month, and we give you hundreds of lead-generation strategies.

Love to have you check it out over there soon.

Have a great day and good selling.
*******
Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.