Win 84% of Your Listing Appointments with This Strategy
Oct 07, 2020
If you had one strategy that can give you an opportunity to list 84% of listings that you went out on would you be interested in that strategy?
For my company a Pre-Listing Kit is that strategy. You see we found that two years ago it was a coin toss, about 50% of the time we would get the listing and 50% we wouldn't. Over the last two years, we've been able to transform that number to 84%. For our team a pre-listing kit has been a game changer. Why?
First if you're competing for that listing, they're going to get your pre-listing kit before the other agent arrives. It's very hard for the agent to overcome that pre-listing kit, if it's well done. So what is a pre-listing kit? It's a tool that allows you to talk about things that are sometimes a little bit challenging to cover in a traditional listing appointment. Things like testimonials, ratings, reviews, sample pieces of marketing, or a mini resume of you and your team. It's can be a place where you can outline of the work you've done for other clients including photos and videos, portfolio work, and social media components.
And all of that happens before you arrive at your listing appointment!