13,000 Staged Home Study Reveals...
Nov 24, 2020
Do you stage homes when you list them for sale? A recent study of 13,000 staged homes shows that 85% of staged homes sell for between 5-23% over the list price.
If you're not having a staging conversation, you could be missing out on positioning yourself as an expert in the market and, more importantly, helping your sellers get top dollar.
For instance when you're sitting with a seller you might say:
"When we talk about the word staging, what we really mean is that every room tells a story. When we stage a home, we're really helping the buyer build an emotional connection to the home. Staged homes also show better online which is where the showing process starts today. In fact, there's a new study that shows that buyers who see a staged home online are 46% more likely to walk through the house in person vs an un-staged house. What we really want are people picturing themselves living in the house. We want them to imagine the lifestyle they would enjoy if they owned your house."
You could continue by adding "I can give you advice on how I would recommend you stage the home or we could hire a staging professional to come in and give us some expert advice."
Some agents will absorb those staging costs into their fees while some will pass the costs on to the seller. That's a personal decision about your cost structure. (You may add staging as a premium service).
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