When you conduct a listing presentation what does the seller really want to talk about?
The National Association of REALTORS (NAR) has answered this question with a new study that reveals what sellers most want from their next REALTOR. This is important because we can easily end up focusing items which have little or no interest to the seller. Instead we should use this research to center our conversations on our highest value points.
The top three items are:
To download the entire report click this link: 2019 NAR Generational Study
How does this list match up with your expectations and your current presentation highlights? Do you have room to improve and refine your discussion? If so now is the time to polish your presentation skills and start closing more appointments into listings!
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Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star by becoming ranked in the top 1% of REALTORS® nationwide. Implementing game-changing strategies and deploying the latest technology advances Jim shattered sales records by listing over 150 properties in one twelve month period. At 24 he opened his first Real Estate Company and grew the company to 17 offices becoming the largest independent real estate company in the State of Oregon.
Today Jim leads one of the largest real estate firms in the state of Oregon with over $800 million dollars in sales volume a year with just over 160 active Brokers. As a consultant, author, speaker, and trainer Jim has one mission – to create abundance through simplicity of action. In 2018 Jim launched www.erealestatecoach.com an On-Demand Video Coaching platform designed for REALTORS to tap into highly focused information and actionable ideas based on thousands of interviews with top producers from across the country.
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