If you're a broker or a team leader, one key thing that's going to make a difference in your ability to keep agents and recruit agents is your ability to deploy AI.

If you're not using AI in your business model, you could be at risk from the brokers and team leaders out there that are really getting heavily involved.

And one of the simplest things we can all do is give our team members AI they can deploy.

What does that mean?

Just a prompt that they can use in their everyday business.

I'll give you an example. We just rolled out an AI prompt for writing ads—super simple—that agents can use to create emotionally compelling ads every time they have a new listing so they can create some amazing ads.

Yeah, it's super simple.

And we just rolled that out to our coaching team.

We also gave them a way to evaluate themselves and how well they are showing up with AEO—answer engine optimization—not just SEO.

We gave them a way to measure themselves on a visibility scale and a 90-day plan...

I have a question for you. As a real estate agent, how topical are you?

What do I mean by topical? In other words, when you watch the news at night, open up your web browser, or scroll through social media, a lot of real estate news hits us. Because we’re in the real estate business, we see a lot of news that affects us.

If it’s really top of mind for you, guess who else sees that? All of your clients see that too.

So when there’s a topic that’s hot, and you see a lot of trending discussion around that topic, what should you do with it? Well, you should speak to it. You should put out your own content where you talk about your opinion on that specific topic.

I’m going to give you two examples that fall into that realm right now—topics there’s been a lot of chatter about, two proposals by the current administration. You can agree or disagree with them, but there’s still a lot of chatter.

The two proposals: 50-year mortgages and portable mortgages.

Have you heard the chatter?

This...