The #1 Recruiting Mistake Your Brokerage is Making
As a real estate broker, one of the things that we often focus on is recruiting, as we should. Recruiting is the number one way that we can drive profitability to our business over the long haul.
Yet what happens with a lot of brokers is their measurement of their success is misguided.
Let me tell you what I mean by that:
Often we would obviously say that we're successful if we're recruiting X number of people into our company in a given period of time.
But I'm going to suggest to you that is a poor measurement system. And here's why:
Because you're measuring the bottom of the funnel, not the top of the funnel. And the top of the funnel is what creates results. Just like with our agents, when we teach them to lead generate, we have to teach them that they have to fill the top of the funnel.
In other words, they have to go out and lead generate every day to ever hope to generate a listing, a buyer, or a closed escrow.
The same thing is true for us as recruiters.
We have to be fi...
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