The #1 Recruiting Mistake Your Brokerage is Making

As a real estate broker, one of the things that we often focus on is recruiting, as we should. Recruiting is the number one way that we can drive profitability to our business over the long haul.

Yet what happens with a lot of brokers is their measurement of their success is misguided.

Let me tell you what I mean by that:

Often we would obviously say that we're successful if we're recruiting X number of people into our company in a given period of time.

But I'm going to suggest to you that is a poor measurement system. And here's why:

Because you're measuring the bottom of the funnel, not the top of the funnel. And the top of the funnel is what creates results. Just like with our agents, when we teach them to lead generate, we have to teach them that they have to fill the top of the funnel.

In other words, they have to go out and lead generate every day to ever hope to generate a listing, a buyer, or a closed escrow.

The same thing is true for us as recruiters.

We have to be filling the top of our funnel every day, which means we've got to do exactly the same thing as our agents are doing.

We have to lead generate in our own way. We've got to be texting, calling, following up, sending emails, doing video, being on social media, doing all the things that a successful recruiter does to create the opportunities to have appointments, to follow up, and then eventually recruit these folks into our building.

Because here's the reality:

You will never recruit anybody if you're just focused on that last part. That last part of your funnel where you're just focused on bringing somebody into the building.

It doesn't happen that way, especially in recruiting. It's a long-term process.

We have to put the effort in. We have to put the time in. We have to build relationships that lead to recruiting opportunities.

Guys, if you want real guidance on how you can build relationships in your community in a non-aggressive way, in a way that's authentic, organic, natural to who you are and what your company is all about, let's set up a discovery call where we can have a conversation about what your goals are for your company.

You can reach out to me and set up a Discovery Call here.

Then, we can hop on this call and talk about your goals and how we can turn you into a successful recruiter in your own community.

Hope to talk to you soon.

Have a great day. Good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

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At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.