Hey guys, when you look at every real estate market in America as a broker-owner leader, you can probably agree with me that there's only one #1 brokerage in every market.

Now, today, it may be you, or it might not. Odds are it's not. So if we're not number one, sometimes we can say to ourselves, "Geez, how am I going to attract agents if I'm not the top dog in the market?"

We need to change the narrative.

What do we do to change the narrative? We got to reframe what people are looking at.

So I'm going to give you an example of that:

When we are talking about our firm, instead of just focusing on who sold the most, who listed the most, who painted the most, which is what agents get caught up in, brokerages get caught up in reframing the narrative.

For example, by saying, "Hey, let's look at a couple of other metrics of how we can evaluate companies in the marketplace."

Maybe it's the number of years the broker has been a broker. I'm 36 years in the business. Not a lot of people ...