This No-Pressure Text Makes FSBOs Actually Want To Work With You
Hey guys, I want to talk to you about a unique way of going after for sale by owners and expired listings, and that is cold texting. Today, we’re going to focus on FSBOs.
With for sale by owners, we know that 92% of these folks are eventually going to work with a REALTOR.
The question is:
Will it be you or your competitor?
If you never reach out, never make contact, and never make an effort, you’re never going to have a shot at getting these listings. You never get what we call an “at bat.”
So how do you get an at bat? You make contact. You build a relationship. You’re never going to close them on the first appointment. Usually it takes several appointments and several conversations to get them to come to you.
Remember, FSBOs typically have a four-to-six-week incubation period. From the time they plant the sign in the yard or post on Craigslist or Facebook Marketplace, within four to six weeks, 92% of them will have worked with or decided to work with a REALTOR.
So what’s our co...
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