Stop Sending MLS Links: Do This Instead

Hey guys, you’ve been out showing homes all day and you get to the end of your last showing, and you know that your clients liked one of the houses more than the others. It always happens, right?

Here's a great tip for you:

You're going to say to them, "Hey, guys, I think you liked Third Street the best, if I'm not mistaken.What I'm going to do is, when I get back to the office, I'm going to shoot you a quick direct message. I'm going to shoot it to you through Facebook, Instagram, whatever you're connected with me on. Make sure you're connected through some system, some social media platform.”

And what you're going to do is, when you're sending that to them, you're going to send it as a link.

So you're going to go grab a link online from your own website of that listing, not the MLS.

You're going to go to your own website or a company website and grab that link for that specific listing that they liked the best. Then you're going to go over to the social media platform you're connected with them on, and you're going to say,

"Hey, guys, I think this was your favorite property today. Just wanted to give you this link so you can check it out. Feel free to share it with friends and family. Get their opinions of it. Here you go."

Now they've got this link. You've shared it on their favorite social media platform. Now they can just go bing, bing, bing, bing, bing, bing and send it, send it, send it, send it, send it to anybody that they want.

Where's that link taking them?

It's NOT taking them to the MLS. Big mistake. Never do that.

It's taking them to your website, your branding, your picture. And if you've gone really deep on this, which is a part of our coaching, you'll have pixeled that website.

So now, when they land there, Facebook recognizes it, Meta recognizes it, Google recognizes it. And you can now do ads to people that have landed on that website.

So now they become a part of your warm audience and your whole marketing engine.

But just stripping that away, they're getting exposure to you. And this is such a great way to tap the database of your database.

Guys, this is just one idea (of hundreds) that we give to you when you join my coaching system.

And if you'd like to explore that, check out Path Performance Coaching. It's only $1 for your first month, and we'll give you hundreds of lead generation strategies, hundreds of downloads, marketing assets, social media, scripts, texts, emails—you name it. It's there to help you build your business.

=> Get your first month for $1 here

Hope to see you over there soon. Have a great day, and good selling!
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

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