I have a question for you. As a real estate agent, how topical are you?

What do I mean by topical? In other words, when you watch the news at night, open up your web browser, or scroll through social media, a lot of real estate news hits us. Because we’re in the real estate business, we see a lot of news that affects us.

If it’s really top of mind for you, guess who else sees that? All of your clients see that too.

So when there’s a topic that’s hot, and you see a lot of trending discussion around that topic, what should you do with it? Well, you should speak to it. You should put out your own content where you talk about your opinion on that specific topic.

I’m going to give you two examples that fall into that realm right now—topics there’s been a lot of chatter about, two proposals by the current administration. You can agree or disagree with them, but there’s still a lot of chatter.

The two proposals: 50-year mortgages and portable mortgages.

Have you heard the chatter?

This...