The Hidden Money in Every Deal: How One Real Estate Client is Worth $161K

Hey guys, if you’re an agent and you’re out there selling real estate, here’s one question that you need to answer.

What is the lifetime value of one client that you close the transaction with?

So you have an escrow, it closes, and you receive a commission. And a lot of agents get in this mindset of, "well, I earned my $10,000."

Is that the lifetime value of this client? Is it $10,000, or is it a lot more than that?

Here’s the way we look at this in our coaching program. In our coaching program, we look at each client having a value, a lifetime value of $161,000. You might say, how do you get to that number? Well, we get to that number with a combination of things.

First of all, ideally, this one client isn’t going to just do one bit of business with you. They often, in a lifetime, are going to do two, three, four, or five pieces of business with you, whether it’s investment properties, whether it’s buying their second home or third home, or relocating and you referring them out somewhere else. Multiple pieces of business.

And then more importantly, let’s say they stick with you over a 20-year period or a 10-year period. How many referrals will they send you over that period of time?

Ideally, they’re sending you 1 to 3 referrals a year (if you’re doing your job).

And remember, we’re not talking about just somebody cold in your database. I’m talking about somebody that’s actually closed a transaction with you.

And we know that 87% of the time, when somebody closes a transaction with you, they want to refer you. When they’re asked, they say, “yes, I would refer this person.”

So then the challenge is on us to get those referrals and earn those referrals. And the way you do that is with communication. 20 to 50 touchpoints a year will ensure that you start to earn those referrals over time.

So imagine that everybody you close a transaction with is not worth the commission you earn—that’s a small fraction of what you should be earning from them. Think about it being $161,000 minimum, and some of my students get way more than that.

Guys, if you want to raise your game with your entire business model, you want to take your business to a whole other stratosphere, join us over at eRealEstateCoach.com.

Check out The Path Performance Coaching program designed for agents just like you. It’s only $1 for your first month, and we’re going to give you hundreds and hundreds of hundreds of hours of coaching there. And we give you marketing assets, social media assets, tools, forms, checklists to help you really systemize your business and take your business to the next level.

=> Join The Path for only $1 here <=

Love to see you over there soon. Have a great day! Good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.