The Easiest (And Most Fun) Way To Grow Your Real Estate Business

Hey guys, do you have a client party scheduled for spring or summer? If you don't, you're missing an opportunity. Why? Because the best agents in America generally are doing at least one client party a year, and a lot of them are doing two—the best times to do a client party: spring/summer and fall/winter. So those two types.

And ideally, I would say spring and fall are the absolute best times. Now what's the benefit of doing a party with your clients?

Well, first of all, the benefit is that you're going to treat them as friends. Remember: Friends do business with friends, and friends refer friends. And when you break bread with people, when you have a drink with somebody, when you relax in a relaxed environment, you become friendlier.

You have more conversations that aren't always business related.

So I'm going to give you a couple of tips, two or three ideas, about creating your best event possible.

First tip I will give you is this: it's not about the event size, it's about the fact that somebody is invited. So just keep this in mind.

We can invite our entire database. Do you think everybody's going to attend? No, they're not going to attend. So you might get half that will say yes, and not all of that half will actually attend.

So the numbers will whittle themselves down really rapidly. Don't get caught up in that “if I invite 200 people, all 200 people are going to show up.” No, they're not. If you have like 200 people, maybe 50 will show up. So that's one thing.

The other thing is getting caught up on costs. You might think you can't afford to do this, but I want you to understand something—you’re in business, and you also have a lot of folks that you know that are in ancillary businesses and are also in business, and they also want to meet your database, and they're willing to sponsor your client event and help offset the cost.

That could be your lender, your inspectors, your title folks.

If you reach out to these folks and say, “hey, would you sponsor a portion or piece of this client party that I'm doing?” a lot of them are going to say yes. Not all of them, but a lot of them will say yes.

Home warranty folks—there's a whole list of vendors that you do business with throughout the year that would love to be invited to your client party, have a minute or two, or have some of their products out to show off.

They would love to meet all your clients and potentially earn some more business. That's second.

Third is you’ve got to get way ahead of this thing. You want to invite people six to eight weeks out, and then it's going to give you four or five opportunities to reach out.

You're going to invite them, of course, by phone, by text, by email, by physical card in their inbox, maybe through social media.

There are so many ways you can invite people to attend these events.

And then the most important thing is at the event you're not selling anything. You're not there to get up on a big pulpit and talk about real estate. You're going to bore everybody. Nobody wants to hear it.

You're just going to say a couple words, maybe a minute, where you say, “Hey, I just want to say thank you to everybody who is here. You've made an impact on my business and really made my year great. All my business is done by word of mouth, and everything's done by referral. So thank you so much. And if we can help anybody else that you know this year, I'd love to help.”

Super simple, super down to earth, very casual, nothing complicated.

And the last idea I’ve got to give you is this: you want to have a wow factor to your party. What's the wow? Something they weren't expecting.

It's having a great singer, a great pianist, a great guitarist. Maybe it's part of the meal—you’re giving out a dessert, a signature drink, something that's a wow, a gift, a giveaway, something that they're walking away with.

I used to have a friend of mine, Barbara Allen, who was great, just an iconic real estate agent, and she was really talented at making candy.

And so she would give everybody a little gift bag of her homemade candy. She spent a couple weeks before this event putting it together, but everybody would walk out with this little bag of candy.

Everybody loved it. They would come to the party just for the candy.

So think about what your wow moment is going to be.

And then of course, last thing is social media friendly. You're capturing social media moments that you can put all over the internet.

So there you go, guys. Make sure you do one of those client events—so powerful. Makes a massive difference in your bottom line. And you will have such a great experience, and so will your clients.

So if you want more ideas like this, check out The Path Performance Coaching - it’s only $1 for your first month when you sign up here. 

Sign up above. It's really easy to do.

Have a great day. Good selling.