The Secret Used by Top Brokerages to Attract Top Agents to Them

Hey brokerage owners, I have a story for you:

Two branding experts walk into a store where you can buy collectibles, like a thrift store. We'll say that generously they buy $128 worth of just little trinkets, little doodads, this, that, and the other. About 100 items is what they buy.

So they walk out of the store with all this stuff, and they go, and they employ writers, professional writers, to write stories around each of these little items.

Now, they are fictional stories, not real stories, but then they take these stories that have been created around each of these little crazy items, and they post these stories with pictures of the items on eBay. They clearly state, "This is a fictional story."

What do you think happens with this?

A quick example is that they had a little figurine of a cat with a little tamale mustache. They paid $0.50 for it. They were able to sell that thing for $22.

But their whole haul of stuff that they spent $128 on, they sold for over $3,600 by creating a story, even a fictional story, around each item.

I want to ask you something.

When I'm looking at your company from the outside and I've never met you, I'm new to town, I'm an agent thinking about making a change online at least…

What's the story that you're telling about your company?

Of course it's not fiction. We're writing a real story.

But have you told a story about who you are, what you're all about?

• Why did you create the company that you did?
• What inspired you to want to go out there and take this big risk?
• What's the story your company is telling right now?
• How are you giving back to the community?
• What are you doing if you're an agent in terms of technology?

What is your story?

The better you can tell your story, the more likely you are to recruit and attract agents to your firm, which is the number one way you're going to drive profit to your business over the long haul.

So if you want some guidance on this, on creating a value proposition that resonates with the community at large, and you want to drive agents into your firm by attracting them, then you must have a great story to tell.

And that’s something I can help you craft when you sign up for your free Discovery Call with me here. 

I'd love to have a conversation about what your story is today and what we can do to improve that story over time. Plus, we’ll also have some time to talk about your goals coming into the last half of the year and over the next 12 months too.

So, book your call and let’s talk soon.

Have a great day. Good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.