The 2 Calls Every Real Estate Agent Should Make to Past Clients (For More Referrals & Repeat Business)

Did you know that only 5% of agents take the time to call their clients on their one-year home anniversary? Can you imagine? But I want you to start doing this. Make it a habit.

When you close a transaction, I would say with a buyer or a seller (because sellers like to hear that, too - they like to know it's been a year since they've sold the home).

But regardless of the side of the transaction you're on, make a note in your CRM to call the client a year from now, and especially if on the buyer side, you can say:

“Hey, it's already been a year since you bought the home and I did something for you. I went ahead and did an updated home valuation to let you know how much equity you built up over the last year.”

What a value-added call. Clients will love this. And of course you can offer to any of their friends and family as well.

Say, “Hey, I've done this for you, but I'm happy to do it for anyone that you know that's curious about what's going on with their home buyers. Of course, no obligation to sell their home, just a kind of value. I'd get to know some folks out there.”

Now, I'm going to give you another bonus here:

I'm going to talk to you about the two-year home anniversary call and why that's so important.

We should be doing it every year. But the second year is also important because this is the year that they can now sell their home, in most cases with no capital gains.

So now we can call and say, “Hey, it's your second-year home anniversary, again to give you an update on your home value. And by the way, did you know now if you wanted to move up into your next home, if you sell this home, you can do so capital gains-free because of the capital gains exclusion?

Let me send you some information on that from the IRS that'll help educate you. And I'm sure if you talk to your accountant, they can do so as well. But it's a great opportunity. This is how a lot of people build wealth, and they start climbing the housing ladder and getting up into their dream home.”

So what a credible call we should be making and just adding it to our daily schedules, what we're doing in our annual schedules.

I hope this helps you. If you're looking for more ideas like this, join the Path Performance Coaching and join the incredible coaching program over there for you. It’s only $1 for your first month when you use the link below:

=> Yes, I want to try the Path Performance Coaching Platform for only $1

We're going to give you tons of lead generation strategies and ideas to go out there and really start ramping up your transaction count and going forward.

Have a great day and good selling.

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
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+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
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