If you were to go back in time for the last 24 months and look at every closing you had, would all those people you closed a transaction with have given you a recommendation or endorsement online?
In other words...
If you closed 20 transactions, do you have 20 endorsements on realtor.com, Zillow, Facebook, or Google Business? Or are you missing a lot?
If you're missing a lot, you're missing opportunities. Here's why:
If you look at a couple of agents in your market, you might find this, I see this all the time. You might have an experienced agent that's crushing it — doing 30-40 transactions a year. Then you have this brand new agent who just started their business a couple of years ago and only closed 10-12 transactions each year.
But... online, they're getting a recommendation or endorsement from every single client. And sometimes clients they didn't even close a transaction with, but just had a good experience with them. So...
Are you using business to business networking to build a network of advocates who send you referrals on a regular basis? If not you may be missing a massive opportunity.
During this quick interview new REALTOR Mike Kerlinger he reveals how he successful networked with a local lender to generate a referral and his first closing.
The exciting part of this conversation is that lenders are only one small part of business to business networking - watch as Jim explains how you can "Flip the Sell" with any vendor by leading with their needs to engage the power of reciprocity.
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