If you were to go back in time for the last 24 months and look at every closing you had, would all those people you closed a transaction with have given you a recommendation or endorsement online?
In other words...
If you closed 20 transactions, do you have 20 endorsements on realtor.com, Zillow, Facebook, or Google Business? Or are you missing a lot?
If you're missing a lot, you're missing opportunities. Here's why:
If you look at a couple of agents in your market, you might find this, I see this all the time. You might have an experienced agent that's crushing it — doing 30-40 transactions a year. Then you have this brand new agent who just started their business a couple of years ago and only closed 10-12 transactions each year.
But... online, they're getting a recommendation or endorsement from every single client. And sometimes clients they didn't even close a transaction with, but just had a good experience with them. So...
Are you using business to business networking to build a network of advocates who send you referrals on a regular basis? If not you may be missing a massive opportunity.
During this quick interview new REALTOR Mike Kerlinger he reveals how he successful networked with a local lender to generate a referral and his first closing.
The exciting part of this conversation is that lenders are only one small part of business to business networking - watch as Jim explains how you can "Flip the Sell" with any vendor by leading with their needs to engage the power of reciprocity.
To explore and leverage Business to Business marketing check out the brand new Business to Business Lead Generation Mastery Course!
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Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!