Why “Gap Agents” Are Ripe for Recruiting
Brokerage owners, team leaders—I know that you're recruiting every day because you're supposed to do that to build your business. I know you're doing it.
And when you're doing this, and you're setting aside one hour a day for recruiting, who are you targeting? Well, who you should be targeting is the people that are going to be the most receptive to your message.
And often, we just target the top producers in the market, or we target a certain group of people that has done this much production over this number of years.
But let me give you another target: “Gap Agents.”
What's a gap agent?
This is an agent who has not closed a deal in the last 90 days.
They have closed deals in the past. Maybe they've been a top performer. Maybe they were a consistent 3 or 4 or 5, 6, 8, 9 top producer.
But for whatever reason, in the last 90 days, they have not closed a transaction.
These folks will be much more receptive to having a conversation with you because they're looking to be rescued. T...
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